The print product setup shows the VAT for each variant as an indication of sales tax so you can see what you might make on a sale. It is an estimate only — it does not set what you actually charge.
Why creativehub shows a VAT figure for each variant
When showing the profit you may make on a print sale, creativehub assumes you will charge 20% VAT on that sale. We do not actually add VAT to your print sale price — the price is imported into your store without any VAT setting. So the net amount shown in creativehub is simply an indication of what the net price would be if you had to pay 20% VAT.
Where you set your own VAT
Setting the VAT rate is done in your store — Wix, Squarespace, Etsy or Shopify — and you can re-set the price there too. In practice, what you charge your customers depends on where you and your buyer are located, and should be set in your store account.
VAT on theprintspace fulfilment costs
Separately, theprintspace charges VAT on the fulfilment (print) costs based on the delivery destination:
- UK — 20%.
- Germany / EU — 19% (EU reverse-charge applies if you provide a valid EU VAT number).
- Rest of World — 0%, though the recipient may occasionally have to pay VAT to receive the order if it is held at customs in the destination country (this is rare).
A VAT invoice is issued for every order.