{"id":3055,"date":"2022-05-13T15:10:31","date_gmt":"2022-05-13T14:10:31","guid":{"rendered":"https:\/\/www.theprintspace.co.uk\/help\/?post_type=ht_kb&#038;p=3055"},"modified":"2026-07-09T22:25:35","modified_gmt":"2026-07-09T21:25:35","slug":"what-is-a-custom-insert","status":"publish","type":"ht_kb","link":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/what-is-a-custom-insert\/","title":{"rendered":"What is a custom insert?"},"content":{"rendered":"<p>A custom insert is an A4-sized piece of heavyweight paper, printed with your design and included in your customer&#x27;s order \u2014 typically a letter, thank-you note, or care guide. It&#x27;s one of the branded elements you can add to your dropship orders.<\/p>\n<h4>Key details of a custom insert<\/h4>\n<ul>\n<li><strong>Format<\/strong> \u2014 A4 PDF, which you design and upload yourself<\/li>\n<li><strong>Material<\/strong> \u2014 printed on heavyweight paper<\/li>\n<li><strong>Cost<\/strong> \u2014 \u00a32 per unique insert sent with orders<\/li>\n<li><strong>Per-order rule<\/strong> \u2014 you can assign one insert per print variant. If a customer orders multiple prints that share the same insert, only one copy is included in the package<\/li>\n<li><strong>Variants<\/strong> \u2014 you can assign a different insert to each print variant, such as a different letter for each artwork in a drop<\/li>\n<\/ul>\n<h4>Common uses<\/h4>\n<ul>\n<li>A short personal note thanking the buyer<\/li>\n<li>Care instructions, such as framing tips or avoiding direct sunlight<\/li>\n<li>The story behind the artwork or the drop<\/li>\n<li>Links to your other drops, social channels, or upcoming releases<\/li>\n<\/ul>\n<h4>Design tip<\/h4>\n<p>A4 is large, so leave generous margins and aim for a personal tone. A signed-style PDF feels more genuine than a marketing flyer, and refreshing the insert for each drop makes repeat customers feel rewarded with new content.<\/p>\n<p>Learn how to include custom inserts with your order.<\/p>\n<h4>Related articles<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/what-information-should-i-include-on-my-custom-insert\/\">What information should I include on my custom insert?<\/a><\/li>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/how-to-design-your-custom-insert-for-dropshipping\/\">How to design and prepare your custom insert file for dropshipping<\/a><\/li>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-include-a-custom-insert-or-a-letter-to-the-buyer-to-go-with-my-dropshipping-order\/\">How to upload your custom insert and add it to your art print products?<\/a><\/li>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/paper-used-for-certificates-custom-inserts\/\">What paper stock is used for custom inserts and certificates of authenticity?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>A custom insert is an A4 printed note added to your dropship orders. Learn what it is, what it costs and how to use it to connect with your buyers.<\/p>\n","protected":false},"author":2,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false},"ht-kb-category":[32,133],"ht-kb-tag":[618,314,617,310,312,323],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What is a letter to buyer or a custom insert | theprintspace help centre<\/title>\n<meta name=\"description\" content=\"Read to understand a custom insert or a letter to buyer and why should you include it with your drop shipping order.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/what-is-a-custom-insert\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta 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