{"id":3061,"date":"2022-05-13T14:52:20","date_gmt":"2022-05-13T13:52:20","guid":{"rendered":"https:\/\/www.theprintspace.co.uk\/help\/?post_type=ht_kb&#038;p=3061"},"modified":"2026-07-09T22:25:06","modified_gmt":"2026-07-09T21:25:06","slug":"vat-displayed-against-each-product-variant-in-creativehub","status":"publish","type":"ht_kb","link":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/vat-displayed-against-each-product-variant-in-creativehub\/","title":{"rendered":"Why does the print product setup in creativehub show the VAT or\u00a0sales tax for each variant?"},"content":{"rendered":"<p>The print product setup shows the VAT for each variant as an indication of sales tax so you can see what you might make on a sale. It is an estimate only \u2014 it does not set what you actually charge.<\/p>\n<h4>Why creativehub shows a VAT figure for each variant<\/h4>\n<p>When showing the profit you may make on a print sale, creativehub assumes you will charge 20% VAT on that sale. We do not actually add VAT to your print sale price \u2014 the price is imported into your store without any VAT setting. So the net amount shown in creativehub is simply an indication of what the net price would be if you had to pay 20% VAT.<\/p>\n<h4>Where you set your own VAT<\/h4>\n<p>Setting the VAT rate is done in your store \u2014 Wix, Squarespace, Etsy or Shopify \u2014 and you can re-set the price there too. In practice, what you charge your customers depends on where you and your buyer are located, and should be set in your store account.<\/p>\n<h4>VAT on theprintspace fulfilment costs<\/h4>\n<p>Separately, theprintspace charges VAT on the fulfilment (print) costs based on the delivery destination:<\/p>\n<ul>\n<li><strong>UK<\/strong> \u2014 20%.<\/li>\n<li><strong>Germany \/ EU<\/strong> \u2014 19% (EU reverse-charge applies if you provide a valid EU VAT number).<\/li>\n<li><strong>Rest of World<\/strong> \u2014 0%, though the recipient may occasionally have to pay VAT to receive the order if it is held at customs in the destination country (this is rare).<\/li>\n<\/ul>\n<p>A VAT invoice is issued for every order.<\/p>\n<h4>Related articles<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/what-is-sales-tax-vat-2\/\">What is sales tax (VAT)?<\/a><\/li>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/when-do-i-pay-sales-tax-vat-on-print-orders\/\">When do I pay sales tax (VAT) on print orders?<\/a><\/li>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/do-i-pay-sales-tax-vat-when-you-charge-me-for-order-fulfilment\/\">Do I pay sales tax (VAT) when you charge me for my order fulfilment?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Find out why the print product setup shows VAT or sales tax for each variant in creativehub \u2014 it is an estimate of your profit, not what you charge.<\/p>\n","protected":false},"author":2,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false},"ht-kb-category":[32,136],"ht-kb-tag":[594,591,593,65,448,405,592,64],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why is VAT displayed against 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