{"id":3065,"date":"2022-05-13T14:54:41","date_gmt":"2022-05-13T13:54:41","guid":{"rendered":"https:\/\/www.theprintspace.co.uk\/help\/?post_type=ht_kb&#038;p=3065"},"modified":"2026-07-09T22:21:52","modified_gmt":"2026-07-09T21:21:52","slug":"can-i-let-my-customers-choose-the-paper-their-print-is-made-on","status":"publish","type":"ht_kb","link":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/","title":{"rendered":"Can I let my customers choose the paper their print is made on?"},"content":{"rendered":"<p>You can let your customers choose the paper their print is made on, but only through the product variants you offer for sale on your website \u2014 so to offer multiple paper choices per artwork, you would need to create a separate product for each paper.<\/p>\n<h4>Why we advise against this<\/h4>\n<p>We&#x27;d generally advise against offering multiple papers:<\/p>\n<ul>\n<li>Too much choice can reduce your conversion rates \u2014 buyers find it hard to pick just one option from a long list, which leads to abandoned checkouts.<\/li>\n<li>Not all paper types suit every artwork style, and a buyer is unlikely to understand the differences \u2014 which again stops people buying.<\/li>\n<\/ul>\n<p>As the author of your work, you know best how it should be printed. We&#x27;d recommend choosing a single paper stock for each product, then talking about its qualities \u2014 texture and colour reproduction, for example \u2014 in your product description, so the buyer understands why you chose it.<\/p>\n<h4>How to let customers choose the paper<\/h4>\n<p>You have <strong>9 papers<\/strong> to choose from \u2014 7 Gicl\u00e9e art papers and 2 C-Type photographic papers. A drop can only use one paper per drop, so if you do want to offer a choice, manage the options as separate products or variants through your underlying e-commerce store:<\/p>\n<ul>\n<li>Duplicate the print product for each paper option you want to offer.<\/li>\n<li>Configure each duplicate with a different paper.<\/li>\n<li>List the products on your storefront, grouped together with clear labels.<\/li>\n<\/ul>\n<p>Most storefronts (Shopify, Etsy and similar) will display these as paper-selector variants on a single product page, so customers can choose their preferred paper at checkout.<\/p>\n<h4>Related articles<\/h4>\n<ul>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/how-to-choose-print-and-paper-type-for-printing-art\/\">How do I choose the best print and paper type for printing my art?<\/a><\/li>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/how-to-add-art-print-variants\/\">What are product variants and how do I create them?<\/a><\/li>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/how-do-i-apply-sales-settings-to-files-i-want-to-sell\/\">How do I create print products?<\/a><\/li>\n<li><a href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-change-the-sales-settings-i-applied\/\">Can I update my print product settings in creativehub?<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>You can let customers choose the paper their print is made on by offering separate products per paper. Learn why we advise a single stock instead.<\/p>\n","protected":false},"author":2,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false},"ht-kb-category":[131,32],"ht-kb-tag":[118,367,595,70,355,255,214,149,446,596,370,147],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to give your customers a choice of papers | theprintspace Help<\/title>\n<meta name=\"description\" content=\"Read our guide on creating print product variants that give your buyers a choice of art print &amp; photographic papers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to give your customers a choice of papers | theprintspace Help\" \/>\n<meta property=\"og:description\" content=\"Read our guide on creating print product variants that give your buyers a choice of art print &amp; photographic papers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/\" \/>\n<meta property=\"og:site_name\" content=\"theprintspace help centre\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-09T21:21:52+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theprintspace.co.uk\/help\/#website\",\"url\":\"https:\/\/www.theprintspace.co.uk\/help\/\",\"name\":\"theprintspace help centre\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theprintspace.co.uk\/help\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/#webpage\",\"url\":\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/\",\"name\":\"How to give your customers a choice of papers | theprintspace Help\",\"isPartOf\":{\"@id\":\"https:\/\/www.theprintspace.co.uk\/help\/#website\"},\"datePublished\":\"2022-05-13T13:54:41+00:00\",\"dateModified\":\"2026-07-09T21:21:52+00:00\",\"description\":\"Read our guide on creating print product variants that give your buyers a choice of art print & photographic papers.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"theprintspace help centre\",\"item\":\"https:\/\/www.theprintspace.co.uk\/help\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Can I let my customers choose the paper their print is made on?\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to give your customers a choice of papers | theprintspace Help","description":"Read our guide on creating print product variants that give your buyers a choice of art print & photographic papers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/","og_locale":"en_GB","og_type":"article","og_title":"How to give your customers a choice of papers | theprintspace Help","og_description":"Read our guide on creating print product variants that give your buyers a choice of art print & photographic papers.","og_url":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/","og_site_name":"theprintspace help centre","article_modified_time":"2026-07-09T21:21:52+00:00","twitter_card":"summary_large_image","twitter_misc":{"Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/www.theprintspace.co.uk\/help\/#website","url":"https:\/\/www.theprintspace.co.uk\/help\/","name":"theprintspace help centre","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theprintspace.co.uk\/help\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/#webpage","url":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/","name":"How to give your customers a choice of papers | theprintspace Help","isPartOf":{"@id":"https:\/\/www.theprintspace.co.uk\/help\/#website"},"datePublished":"2022-05-13T13:54:41+00:00","dateModified":"2026-07-09T21:21:52+00:00","description":"Read our guide on creating print product variants that give your buyers a choice of art print & photographic papers.","breadcrumb":{"@id":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/can-i-let-my-customers-choose-the-paper-their-print-is-made-on\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"theprintspace help centre","item":"https:\/\/www.theprintspace.co.uk\/help\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/"},{"@type":"ListItem","position":3,"name":"Can I let my customers choose the paper their print is made on?"}]}]}},"_links":{"self":[{"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/ht-kb\/3065"}],"collection":[{"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/ht-kb"}],"about":[{"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/types\/ht_kb"}],"author":[{"embeddable":true,"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/comments?post=3065"}],"version-history":[{"count":8,"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/ht-kb\/3065\/revisions"}],"predecessor-version":[{"id":5881,"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/ht-kb\/3065\/revisions\/5881"}],"wp:attachment":[{"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/media?parent=3065"}],"wp:term":[{"taxonomy":"ht_kb_category","embeddable":true,"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/ht-kb-category?post=3065"},{"taxonomy":"ht_kb_tag","embeddable":true,"href":"https:\/\/www.theprintspace.co.uk\/help\/wp-json\/wp\/v2\/ht-kb-tag?post=3065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}