{"id":3734,"date":"2022-08-05T12:55:51","date_gmt":"2022-08-05T11:55:51","guid":{"rendered":"https:\/\/www.theprintspace.co.uk\/help\/?post_type=ht_kb&p=3734"},"modified":"2024-03-13T11:12:51","modified_gmt":"2024-03-13T11:12:51","slug":"print-store-launch-marketing-checklist","status":"publish","type":"ht_kb","link":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/print-store-launch-marketing-checklist\/","title":{"rendered":"Level 1: Print store launch marketing"},"content":{"rendered":"\n

This is a very simple and quick to execute checklist on how to market the launch of your print store.<\/em><\/strong><\/p>\n\n\n\n

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\u00a9 Liv Lee<\/figcaption><\/figure><\/div>\n\n\n\n

The driving goal for most artists is to achieve creative career freedom. By this we mean making a living solely from your art. Well good news, if you have an online following, no matter the size, then the single best way you can achieve career freedom is selling art prints online. <\/p>\n\n\n\n

That\u2019s where we come in. Our art print dropshipping service<\/a> gives you a way to sell gallery quality prints & frames<\/a> with branded packaging<\/a> and global shipping. We take care of the logistics for you, freeing your time up to concentrate on marketing your print sales.<\/p>\n\n\n\n

If you have already set up your online art store, congratulations, you are one-step closer to achieving your goal. If you haven’t, check out this in-depth guide<\/a> we put together to help you.<\/p>\n\n\n\n

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Your store launch <\/strong><\/h2>\n\n\n\n

The next step in your journey is launching your store. To give you the best chance of making your launch a success we have put together this 7-day launch plan. This is centred around 6 cornerstone pieces of marketing content, researched from hundreds of successful artists we have seen sell high volumes of art prints online time and again.<\/p>\n\n\n\n

By following this plan you will create a chronological conversation with your audience leading up to and in the days after the launch. Each piece of content communicates your print sales in a different context, which over the course of the 7 days builds trust in the quality of your work, the print products and the buying experience. All of this is aimed at driving as much converting traffic to your print store as possible.<\/p>\n\n\n\n

This isn\u2019t going to take all your time each day. However, to give yourself the best chance of success you will need to dedicate 1-2 hours a day to focus on making this happen. The important thing to remember is that good performing content always has personality, originality and self-expression, so lean into this process and have fun making it your own!<\/p>\n\n\n\n

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Your communication tools<\/h2>\n\n\n\n

The 6 content examples that follow communicate your message using different marketing methods, which combined with the 7-day fixed period of time concentrates your marketing into a campaign. This is a number 1 tactic used by digital marketers. Here\u2019s how this looks:<\/p>\n\n\n\n

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Your 7-day launch plan<\/strong><\/h2>\n\n\n\n

Ok, let\u2019s jump into the 7-day plan. Here is how your story arc looks:<\/p>\n\n\n\n

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What follows is a breakdown of each day in this plan, what you need to do and the content examples of other artists who have done this with great success. Keep in mind that there is a good chance you may have some of this content already. If so, great! What you can do is look at how you can repurpose that content to work with this launch narrative.<\/p>\n\n\n\n

Day 1: Pre-launch checklist<\/strong><\/h3>\n\n\n\n