{"id":3827,"date":"2022-08-29T09:39:31","date_gmt":"2022-08-29T08:39:31","guid":{"rendered":"https:\/\/www.theprintspace.co.uk\/help\/?post_type=ht_kb&p=3827"},"modified":"2024-05-16T12:35:29","modified_gmt":"2024-05-16T11:35:29","slug":"how-to-run-a-time-limited-print-sale","status":"publish","type":"ht_kb","link":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/how-to-run-a-time-limited-print-sale\/","title":{"rendered":"Level 3: Create buying urgency with time-limited print sales"},"content":{"rendered":"\n
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In this article, we are going to show you how to successfully plan, launch, and market a time-limited print sale. But before we start telling you how, let’s start with why you should care. Art helps to bring joy, happiness and meaning into people’s lives. It can lift their spirits, make them feel emotions, and connect them to the place it is displayed in (like their home) and help connect them with likeminded people who enjoy the same kind of work and share the same belief systems.<\/p>\n\n\n\n

So far so good! Here’s the rub; art is a discretionary purchase. It is therefore a harder purchase for people to justify in their own minds than things which they see as absolute necessities. It might be one of the best purchases they ever make, but they need a little nudge to make it. That’s where the timed print sale comes in. The scarcity and urgency that this style of sale brings is the incentive they need to go ahead and make the purchase.<\/p>\n\n\n\n

Another reason that the timed print sale is good is that it enables you to launch distinct projects as stand alone sales. This is really useful to advance a current theme in your work and talk about it.<\/p>\n\n\n\n

Lastly the timed print sale approach helps you to compartmentalise your marketing and sales efforts. You can focus on the print sale for 4-6 weeks, make some revenue, and then move on and give yourself the freedom and focus to make new artworks. Ok, let\u2019s jump into the plan!<\/p>\n\n\n\n

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Your 6 week plan<\/strong><\/h2>\n\n\n\n

You are going to launch your time-limited print sale over a 6-week period. In terms of how you distribute your time, we would recommend dedicating 1 full day, ideally at the start of the week to plan the week ahead. Then each day you\u2019ll need to spend 1-2 hours executing the strategy and content we outline in the following sections. To help with this, we would highly recommend using a social media scheduler such as Later<\/a> and Mailchimp<\/a> to automate your marketing emails. <\/p>\n\n\n\n

We have put together a 6-week launch plan that gives you a clear conversation framework. Here is how that looks:<\/p>\n\n\n\n

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Ok, we are now going to walk you through each stage of the 6-week plan, with content examples.<\/p>\n\n\n\n

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Week 1: Setup<\/strong><\/h3>\n\n\n\n

Whilst we have included this step as part of the launch chronology, it is likely you have already done these setup tasks as part of your store launch or if you followed our marketing 101<\/a> course. If you have not, or for a recap on what you need to get set up before you can market your art print sales, then use this checklist<\/a>.<\/p>\n\n\n\n

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Week 2: Start with why<\/strong><\/h3>\n\n\n\n

Your \u2018why\u2019 \u2018where\u2019 who\u2019<\/strong><\/p>\n\n\n\n

Why do you do what you do? What are your deep rooted motivations or philosophies? How does your personality, life or surroundings play into your work and ideas? Setting this out will make people follow and invest in you long term.<\/p>\n\n\n\n

Victoria Park<\/a> puts her humorous personality front and centre with this Instagram Reel, which of course leads into her work and creates connection with her followers:<\/p>\n\n\n\n

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A post shared by Victoria Park | Abstract Artist (@victoriarosepark)<\/a><\/p><\/div><\/blockquote>