{"id":4349,"date":"2023-01-30T09:19:29","date_gmt":"2023-01-30T09:19:29","guid":{"rendered":"https:\/\/www.theprintspace.co.uk\/help\/?post_type=ht_kb&p=4349"},"modified":"2024-03-13T18:51:25","modified_gmt":"2024-03-13T18:51:25","slug":"your-art-brand-and-print-pricing","status":"publish","type":"ht_kb","link":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/your-art-brand-and-print-pricing\/","title":{"rendered":"Your art brand and print pricing"},"content":{"rendered":"\n
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Your brand matters<\/h3>\n\n\n\n

As an artist, or gallery, it is important to establish yourself as a quality brand, and when you do it is essential to charge the prices that go along with that. If you undercharge the perception of your quality will drop.<\/p>\n\n\n\n

To build a strong brand, it must have a unique voice, and here\u2019s the good news; not only is your artwork unique, so are you and your motivations for making it. Therefore creating a brand means not just focussing on the artwork, the artist is a vital part of it. People buy into artists, the purchase of the art is simply the manifestation of that belief in you. <\/p>\n\n\n\n

This advice applies equally to galleries. Galleries curate work because they represent a style, a movement, a type of work that appeals to them and the artists that make it. You have to create a unique brand vision around the gallery and team, including the artists you represent and the curators. It\u2019s all about communicating your uniqueness, the vision and the personality; basically the why\u2026why you make or curate the work that you do  <\/p>\n\n\n\n

Let’s look at the data<\/h3>\n\n\n\n

As an artist, when you’ve found your authentic creative voice and you are passionate about your work, people resonate with that. When people fall in love with your work, when it means something to them, when they want to support you as an artist…then price is still important but they are not price-comparing you with other A4 prints or to stock art available on Redbubble, and similar sites. <\/p>\n\n\n\n

So we need to put aside concerns like: \u201cyes, but you can buy an A4 print on Etsy for $30\u201d Your collectors have decided to buy your work<\/strong>. Does that mean you can charge whatever you like? No, you need to charge similar prices to other authentic, original work from artists and galleries. <\/p>\n\n\n\n

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Artwork and print store by Quentin Monge<\/a> <\/figcaption><\/figure><\/div>\n\n\n\n

From our extensive market experience and data we have created a set of prices that are the market rates for high quality original art printed to a professional fine art standard by dedicated Artists. View those prices here<\/a>.<\/p>\n\n\n\n

Whether you have established your brand, or you are working towards it, and whether that is a side hustle or your main job, it is vitally important that you start the journey in the right way. This includes charging the right prices and providing the end-to-end quality that matches the expectations that come from that price. <\/p>\n\n\n\n

Communication is key<\/h3>\n\n\n\n

It is not enough to make high quality work, and be dedicated to your creativity. You have to communicate this quality, and position your brand as an artist in this area. <\/p>\n\n\n\n

Apple, Mercedes and Nike have high quality products, but people only believe they are high quality because of the marketing and communication, which creates the brand perception. Creating a brand is not a trick or a con, you have to live up to the promises, but unless you communicate high quality, no one is going to guess your art and prints are high quality. <\/p>\n\n\n\n

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A post shared by Johannes Jank \/ “Joh” (@jankfiles)<\/a><\/p><\/div><\/blockquote>