{"id":5490,"date":"2024-03-23T11:04:38","date_gmt":"2024-03-23T11:04:38","guid":{"rendered":"https:\/\/www.theprintspace.co.uk\/help\/?post_type=ht_kb&p=5490"},"modified":"2024-04-10T15:08:34","modified_gmt":"2024-04-10T14:08:34","slug":"how-to-maximise-your-email-subscribers-growth-rate","status":"publish","type":"ht_kb","link":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/how-to-maximise-your-email-subscribers-growth-rate\/","title":{"rendered":"How to maximise your email subscriber growth rate"},"content":{"rendered":"\n
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In this constantly evolving social commerce landscape, if you are not actively growing your mailing list, you are losing out on art sales<\/a>. For all of our top selling artists, the average conversion rate from email clicks (that is sales as a percentage of traffic) is 5.39%. This compares to 1.32% for Instagram traffic. So a click from email drives 4 times as many sales as a click from Instagram.<\/p>\n\n\n\n

In addition to that, owning your mailing list data keeps you protected from any social media algorithm changes that might affect your account. So your email list is your biggest asset in growing your art career because you can reach your true fans at your convenience and talk to them anytime and anywhere.<\/p>\n\n\n\n

Your social media strategy should constantly focus on: 1) engaging new and existing followers and 2) converting them into email subscribers.<\/p>\n\n\n\n

This article will talk about the second point, converting your existing followers into mailing list subscribers. There are many ways to encourage signups, we list them below starting with using compelling CTAs.<\/p>\n\n\n\n

(By the way, the best way to reach more people and grow your followers is by making good reels with interesting hooks and narratives. We have written detailed articles about how you can make amazing reels, you can find them h<\/a>e<\/a>re<\/a> and here<\/a>.)<\/p>\n\n\n\n

Compelling CTAs<\/h2>\n\n\n\n

Every image or reel that you post on social media should have an objective or an intended action that you want your followers to take. Asking them to take that action is called call-to-action or a CTA. It could be anything; share this post with your friends, tag two people, follow me for more such content, visit my website, join my mailing list, pre-order my book, visit my upcoming art show or anything else that you might be promoting at the moment.<\/p>\n\n\n\n

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A post shared by Jonas Peterson (@jonaspeterson_ai)<\/a><\/p><\/div><\/blockquote>