{"id":5494,"date":"2024-03-23T12:12:16","date_gmt":"2024-03-23T12:12:16","guid":{"rendered":"https:\/\/www.theprintspace.co.uk\/help\/?post_type=ht_kb&p=5494"},"modified":"2024-03-24T08:33:13","modified_gmt":"2024-03-24T08:33:13","slug":"how-to-convert-your-email-subscribers-into-online-art-sales","status":"publish","type":"ht_kb","link":"https:\/\/www.theprintspace.co.uk\/help\/knowledge-base\/how-to-convert-your-email-subscribers-into-online-art-sales\/","title":{"rendered":"How to convert email subscribers into art sales"},"content":{"rendered":"\n
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When someone clicks on your email newsletter, they are 4 times more likely to buy a print or an original artwork in your online store, than if they click from Instagram! That\u2019s not to say Instagram traffic is bad, because IG traffic can be very high, but it does mean you should be looking to get your IG followers to sign up to your newsletter at every available opportunity!<\/p>\n\n\n\n

For more reasons why email rocks for selling art online, read our article here<\/a>. Simply put, your email subscriber list<\/a> is your biggest asset. This article will explain how you can maximise the sales from this list, through sending the right content, at the right time and, when you are selling something, with the right design and text copy to make people want to buy.<\/p>\n\n\n\n

Content and frequency thoughts<\/h2>\n\n\n\n

You should view subscribers to your newsletter as potential buyers of your work. However, to make that happen you need to nurture them with great emails!<\/p>\n\n\n\n

People do not mind being sold to, especially when they love your work, but just not all the time. Value giving emails, where you tell great stories about you as an artist, or your work, will help you build engagement with your email subscribers, and this will positively affect your open rates. Here\u2019s some ideas for the content of these value-giving emails:<\/p>\n\n\n\n