How artists can grow their Instagram following in 2024
Have you ever heard anyone say Instagram is over for artists? That it isn’t possible to grow a following organically?...
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There’s a revolution in email-driven art sales coming
Email is the most important channel to drive online art sales. Let’s look at the data on this: Platform/content type... -
As a photographer, how do I create good content on Instagram?
A lot of artists in the past have been hesitant to show their creative process on social media. Photographers, in... -
Why should I sell art through email?
Print drops are about creating urgency and urgency is about only offering a very small amount of work for a... -
How do I create a viral reel showing my artworks?
Start by reading these extremely detailed and well-researched articles on how to make great reels. There are loads of great... -
I am an artist, why should I have to do social media?
Social media works best when you are authentic and genuine and we wouldn’t suggest you do anything other than that.... -
As an artist, how do I get more views for my Reels on Instagram?
Your reel needs a hook, narrative and call to action. On a basic level, that’s what it needs. It needs... -
How do I promote my art on Instagram?
This is an excerpt of a conversation between Mathilde Morant (Viti Project) and Stuart Waplington on one of our AMA... -
How many artworks should I sell in a timed drop?
We learnt by running multiple timed drops for our clients that you should only sell one artwork at a time,... -
How many print drops should I do in a year?
We have broadly classified these drops into two types – print drops and project drops. Print drops include 1-2 artworks... -
How do I increase my online art sales?
Benchmarking is the main way to inform yourself of how well you’re doing, and to help you understand the problem... -
How do I create scarcity and urgency in my online art sales?
In other words, how do you create scarcity and urgency in your art sales to ensure that people act immediately... -
Why should I create scarcity and urgency with online art sales?
Scarcity and urgency leads to sales. You only have to look at things like Prime Hydration, which we wrote an... -
How to maximise your email subscriber growth rate
In this constantly evolving social commerce landscape, if you are not actively growing your mailing list, you are losing out... -
How to make online art sales in 3 not-so-easy steps
To get to a sustainable career from selling your art online is quite a journey. That said, having a roadmap... -
Why you should add context when posting your art on Instagram
Adding context to your work is like the score to a film or a music video, it helps create the...