How artists can grow their Instagram following in 2024 Have you ever heard anyone say Instagram is over for artists? That it isn’t possible to grow a following organically?...
There’s a revolution in email-driven art sales coming Email is the most important channel to drive online art sales. Let’s look at the data on this: Platform/content type...
As a photographer, how do I create good content on Instagram? A lot of artists in the past have been hesitant to show their creative process on social media. Photographers, in...
Why should I sell art through email? Print drops are about creating urgency and urgency is about only offering a very small amount of work for a...
How do I create a viral reel showing my artworks? Start by reading these extremely detailed and well-researched articles on how to make great reels. There are loads of great...
I am an artist, why should I have to do social media? Social media works best when you are authentic and genuine and we wouldn’t suggest you do anything other than that....
As an artist, how do I get more views for my Reels on Instagram? Your reel needs a hook, narrative and call to action. On a basic level, that’s what it needs. It needs...
How do I promote my art on Instagram? This is an excerpt of a conversation between Mathilde Morant (Viti Project) and Stuart Waplington on one of our AMA...
How many artworks should I sell in a timed drop? We learnt by running multiple timed drops for our clients that you should only sell one artwork at a time,...
How many print drops should I do in a year? We have broadly classified these drops into two types – print drops and project drops. Print drops include 1-2 artworks...
How do I increase my online art sales? Benchmarking is the main way to inform yourself of how well you’re doing, and to help you understand the problem...
How do I create scarcity and urgency in my online art sales? In other words, how do you create scarcity and urgency in your art sales to ensure that people act immediately...
Why should I create scarcity and urgency with online art sales? Scarcity and urgency leads to sales. You only have to look at things like Prime Hydration, which we wrote an...
How to maximise your email subscriber growth rate In this constantly evolving social commerce landscape, if you are not actively growing your mailing list, you are losing out...
How to make online art sales in 3 not-so-easy steps To get to a sustainable career from selling your art online is quite a journey. That said, having a roadmap...
Why you should add context when posting your art on Instagram Adding context to your work is like the score to a film or a music video, it helps create the...