An online art stores needs 3 things; simplicity, great information, a wow moment with the art. Without that traffic comes and goes and forgets to come back, meaning you're losing out on collector relationships. Work with us, and let's get it right.
If you’re generating traffic for your art store then that’s an achievement in today’s distraction-rich world. However, based on studies of ecommerce stores, 70% of online store visitors don’t purchase and never return. This is why it’s vital to convert as many first time visitors to buyers or email subscribers as you can.
This is where conversion rate optimisation (CRO) comes into play. The basis of great CRO is succinct information, good design, simplicity & urgency. Artists who work with us benefit from our two decades of experience in this area.
Here’s some of the tactics we believe in:
We designed our own Shopify page templates based on years of experience plus extensive split testing & data.
With ecommerce we always use the mantra “people buy what they see”. It’s vital therefore to present the products beautifully using well crafted imagery, backed up by informative and evocative product descriptions.
Headlines, layouts, calls to action, page design—every detail is split-tested & measured for its effect on sales.
When the art market went digital, we were first—and we’ve never stopped leading. From pioneering online fine art production to becoming the global leader in fine art print-on-demand, our expertise helps artists like you grow sales, build brands, and create lasting careers.
To develop strong collector relationships, you should offer products that do justice to your artworks, and that wow people when they receive them.
Our two decades plus of experience means we know what products to set you up with, and how to price them. This depth of knowledge is hard won, so let's use it and start growing your sales!
The store is the final, all-important hurdle to establishing strong online art sales. You need a great design, products that appeal to your followers at the right prices, with everything presented in the right way.
How will you know when you have it right? By comparing the data with benchmarks.
Who are your followers? Where are they from? What motivates them? Knowing this is step one.
We recommend a range of products that fit with your work, audience and the brand you want to create.
Beautiful design, behavioural science-driven copy, and product storytelling that captivates and converts.
We compare your results to our data benchmarks, identify what’s working, and keep optimising for bigger success.
If you are serious about unlocking your art's potential, you need a team who understands the industry and whose focus is to help you do that. Let's talk.
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