Turn Your Audience into Collectors
Get the proven, step-by-step playbook used by our top creators to grow their audience and convert followers into collectors.
Turn Your Audience into Collectors
Art by Kim Mintz
The lifecycle of
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Sell-Out Strategy
Why this matters
Some artists sell out their drops while the others struggle- WHY? The Art Drop Playbook reveals exactly what works. Built from data-backed launches, it covers:
- How to grow your email list with engaged buyers
- How to create buzz across social media + email
- Sizing & pricing strategy that drives urgency
- What to post, when, and why during the drop
The lifecycle of
art drops
We use a proven framework to give the best chances of creating successful drops. Adopting this approach in combination with a long term vision for your art career leads to strong growth over multiple years.
Over the past 9 years, we've perfected a 5-stage system to maximize the success of every drop:
1. Build a cohesive marketing plan.
2. Select the right product and pricing.
3. Launch at the optimal moment.
4. Flawlessly produce and deliver the artwork.
5. Analyse the results—and grow from them.
Each drop compounds your growth, building a stronger brand and a loyal collector base over time.
Storytelling
Behind every print drop is the story of your art
The results of executing print drops correctly is annual growth rates of 100% or above. Andrew James McCarthy has worked with us over the past few years and we have planned over 32 print drops with him.
1
Build anticipation 👀
Premarketing your print drop is vital! Get people excited about the upcoming art release by showing some of the creative process behind it.
2
Exciting launch comms 🎉
Use every channel to launch with a bang. The first 24 hours of any print drop drives the biggest sales, to the most engaged collectors.
3
Create engagement ❤️
Context builds connection. Share insights and behind-the-scenes stories that make your work irresistible.
4
Last chance to buy ⌛️
Remind collectors: time is running out. A powerful last call can drive a surge of final sales.
5
Time to move forward! 🚀
Drop done? Good. Now it’s time to learn, improve, and set your sights even higher.
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social commerce sales ⌛️
Social-driven art sales are booming—yet only savvy artists capture buyers' attention effectively. With our expert guidance and tailored print drop strategies, you'll excite your audience, stand out online, and maximize revenue growth. Connect with us and elevate your online art sales now.
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Don't miss out on drops!
If executed properly, print drops are a vital component of an art sales growth strategy. Want to find out more?
Resources
Art sales advice links
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